For the bag collection ‘lavender fields’ in collaboration with artist Lynn Spoor, I was responsible for several assets of the autumn campaign that launched this September (2025)
Vision and mission:
This is a campaign that shows imagery where strength and vulnerability coexist, revealing beauty, authenticity and genuine expression.
With the Lavender Fields collection, REVUSD x Lynn Spoor seeks to inspire individuals to embrace and embody radical softness. By weaving together fashion and art, light and shadow, we create a safespace which celebrates selfexpression.
Tagline:
‘Finding strength through radical softness’
Keymessage:
REVUSD x Lynn Spoor explores the beauty of contrast: strength and vulnerability, light and shadow, fashion and art. Here, radical softness becomes a form of radiance, a call to show yourself in full depth and intensity.
Deliverables:
Still images (instagram, Linkedin and other formats)
Video’s (Instagram posts, Linkedin and other formats)
Posters (for ‘out of home’ campaigning)
Messaging framework/copywriting deck
Graphic design: https://www.alott.design
Photography: Lara Liebrand
Co – art direction: Ioanna Chasikou | Inez Nguyen
Quality controller: Ghislaine Artim
Bag collection: https://revusd.com/collections/lynn-spoor-art-collection
LARA LIEBRAND 