The Xiety campagne is created for the last concept of my second year at AMFI. It is a concept based on creating a safe environment with connection based on vulnerability and emotions. I think that in today’s society it keeps getting more difficult to share your struggles due to the lack of mildness towards each other and towards ourselves. This campagne is meant to wash away those limiting believes and help you understand and investigate those emotions, instead of pushing them away.
Styling: Pelin Dagarslan, Lara Liebrand
Photography: Lara Liebrand





